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Aladdin Group-Huawei Embark on Halal Social Commerce Platform

Picture and News by Cheah Chor Sooi, Focus Malaysia

ALADDIN Group, a home-grown halal and Muslim-friendly tech outfit, has forged a technology collaboration with Huawei Technologies (M) Sdn Bhd to jointly develop a global halal-focused social commerce platform.

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The platform aims to accelerate growth for all stakeholders in the halal and Muslim-friendly products and services sector by leveraging Huawei’s innovative technology solutions such as cloud and artificial intelligence (AI).

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As a technology company specialising in the halal and Muslim-friendly segment, Aladdin Group functions as an enabler for producers to access the Muslim consumer marketspace.

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The company is among the first dedicated social commerce companies for the halal consumer market that combines the latest retail technology with strong governance and product assurance.​ Through the collaboration, Huawei and Aladdin Group will work closely to develop the following areas:

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  • Cloud service: Aladdin Group will leverage Huawei’s 30-year old expertise in cloud services and infrastructure to build its platform with ease.

  • Big data service: Aladdin Group will leverage Huawei’s intelligent data solutions for big data integration, storage, search and analysis

  • Blockchain service: Huawei CLOUD’s Blockchain Service (BCS) will allow the Aladdin Group to conveniently create, deploy and manage applications with optimum performance and cost-effectiveness.

  • AI service: Huawei will help Aladdin Group build AI-based clustering and interpreting of consumer data, including profile and demographic information.

  • ​This unique synergy of capabilities leverages Huawei’s deep expertise and knowledge in digital infrastructure to enhance Aladdin Group’s own technological capabilities, thus, ensuring a seamless online experience for its customers.

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Additionally, Aladdin Group’s affiliates and strategic partners around the world are able to consolidate their technology and come together as a powerful enabler to support its expansion plans in 40 countries by 2022, serving an over 5 billion population of which 1.45 billion are Muslims.

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To re-cap, the Aladdin Group has recently returned as a tech company after nearly a year of operational hiatus and rebranding.

“We believe this partnership further enables SMEs within the halal sector to make available their products and services leveraging on Aladdin’s global network,” noted Aladdin Group CEO Eizaz Azhar.

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Huawei Malaysia vice president (cloud and AI) Lim Chee Siong described the collaboration as a valuable opportunity for Huawei to venture further into the halal industry.

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“By digitally transforming the halal sector, we will further solidify the country’s standing, not only as the heart of digital ASEAN, but also as an ASEAN Islamic hub and an ASEAN AI hub,” he added.

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